July 2009
3 posts
Social Media Exposes a Weak Side of PR →
“The emergence of the channel of social media has exposed a weak area within public relations. Because PR has long been pigeonholed into focusing on press while the marketing department was the one out connecting directly with consumers, PR professionals (agencies and in-house alike) were suddenly confronted with a direct-response communication channel. But most PR folks don’t grasp (or have...
Introduction (so it's my first day)
So I’ve started working at my first start-up.
I’m the Director PR/Marketing (You know I have to capitalize my title to make it official).
In just my first few weeks, I’ve come to realize how much the internet is changing Public Relations, Marketing, and Advertising. There are so many companies scrambling to figure out social networking and how to stay relevant. Industries...