1. 11:25 16th Jul 2009

    Social Media Exposes a Weak Side of PR

    “The emergence of the channel of social media has exposed a weak area within public relations. Because PR has long been pigeonholed into focusing on press while the marketing department was the one out connecting directly with consumers, PR professionals (agencies and in-house alike) were suddenly confronted with a direct-response communication channel. But most PR folks don’t grasp (or have nearly enough time to try) the big picture impact of communicating through social media, let alone the right tone and approach to use when doing so.”

     

  2. 10:44 10th Jul 2009

     

  3. 21:56 9th Jul 2009

    Introduction (so it's my first day)

    So I’ve started working at my first start-up.

    I’m the Director PR/Marketing (You know I have to capitalize my title to make it official).

    In just my first few weeks, I’ve come to realize how much the internet is changing Public Relations, Marketing, and Advertising. There are so many companies scrambling to figure out social networking and how to stay relevant. Industries are dying and trying to figure out new business models to replace the old ones that have been destroyed in just a few short years.

    This blog is just a way for me to note tendencies that I’ve seen and give a perspective on what it’s like to do PR/Marketing for a start-up in this new world.